Ryan Deiss – Customer Value Optimization
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Description:
You’ve finally found it…
This resource is designed for those unfamiliar with Digital Marketer (DM for short) — and for those salty DM veterans that want a refresher course on the foundational principles of digital marketing.
It’s also a road map of sorts.
You see — all marketers and entrepreneurs are at various levels of STUCK. There’s just so much to learn.
From beginner to seasoned pro — we are all looking to get better at what we do — always looking for an edge. It’s our defining characteristic.
This page is here to help you master this digital marketing stuff.
And by “stuff” we mean…
The System
It’s the same system Starbucks and McDonald’s have used to corner the coffee and hamburger markets. It’s the same system Amazon uses to dominate ecommerce. It’s how Best Buy, Beach Body (selling workouts like P90X) and Sports Illustrated have become household names.
This system works for small and enterprise level businesses. It works for mom-and-pop shops and billion dollar retailers. It works whether you sell traditional products, digital products or services.
This system works because it exploits each and every aspect of the irrefutable law of business growth put forth by legendary marketer Jay Abraham:
There are only three ways to grow a business,
- Increase the number of customers
- Increase the average transaction value per customer
- Increase the number of transactions per customer
We call it Customer Value Optimization or CVO.
Read this page carefully. Read it multiple times and commit it to memory.
This is the stuff they don’t teach in business school.
Learn the Steps to Customer Value Optimization
The following flowchart outlines the CVO system.
Print this PDF version and tack it to the wall next to your workstation. If you plan to execute this plan, you’ll need to reference it often.
When you’re learning new tactics like Facebook Advertising, Google Analytics or SEO you’ll need to constantly remind yourself of the CVO process. Otherwise, you’re wasting time and money.
This is a warning: There is little profit in understanding, for example, Pinterest advertising or Search Engine Optimization (SEO) in and of itself. There is enormous profit in understanding how to apply these traffic strategies to the CVO process.
Here is a flowchart of the Customer Value Optimization system…
More information about SEO Marketing – Traffic:
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.
SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Optimizing a website may involve editing its content, adding content,
and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines like Google ,Yahoo etc.
[citation needed] Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior,
what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP).
These visitors can then be converted into customers.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines
when a user enters a local search for its products or services. The former instead is more focused on national or international searches.
More Course: SEO MARKETING – TRAFFIC
Outstanding Course:Chris M. Walker – Superstar SEO Consulting Mastery
Course Features
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes