Joe McCall – Wholesaling Lease Options – Main Course
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Let me first tell you a little bit about my background. A few years ago, I was buying a lot of homes with traditional bank financing. When the banks started telling me that I couldn’t buy anymore homes, I started buying homes “subject-to” the existing mortgage. Pretty soon, I owned about 12 homes within 12 months. (And I was selling all these homes on Lease Options.)
Yes, I owned 12 homes. I thought I was a successful real estate investor! But I was equity rich and cash poor. I had lots of equity. (Actually, I thought I had lots of equity… but then the market crashed! Can anyone relate?) When you are only making $100 – $200 per month cash flow on each house, that money quickly disappears in vacancies and repairs. All of the sudden, I had a serious cash flow problem.
I realized that I needed to fix my cash flow problem – and fix it quick. That’s when I started wholesaling houses. So then I started spending thousands and thousands of dollars on marketing – direct mail, Google adwords, websites, signs, etc. I was getting a lot of leads, and I was starting to make some good money!
But then I started getting very frustrated because I was spending so much money on marketing and throwing away so many leads from sellers who were not motivated! Maybe they didn’t have enough equity. Maybe they did have enough equity, but they weren’t willing to share any of it with me! A lot of my leads weren’t behind on payments. There was nothing I could do to help them, and I was getting really frustrated!
So here I was – I loved buying properties and I was really good at selling them on lease options, but I had a serious cash flow problem. And then I loved the cash flow that traditional wholesaling was giving me, but I was frustrated with the amount of time and money I was putting in marketing for wholesale deals with relatively little to show for it. That’s when it hit me…
Why not Wholesale “Lease Options”?! (Or do a “Cooperative Lease Option”?)
Let’s look at some facts…
1) There are TONS of sellers out there who can’t sell their home. They either have very little equity or they aren’t willing to discount their home to 70% of ARV to compete with the banks.
2) There are TONS of buyers out there who can’t buy a house.
So I thought to myself, why not stop throwing away all those leads and do something with them? Why can’t I put “Lease Options” and “Wholesaling” together and make the same money with them as I was making with regular wholesaling?!
So, let me give you the quick and dirty low down of what Wholesaling Lease Options are. Here are the basic steps:
1) Find a motivated seller who wants to sell their house on a Lease Option
2) Get the property under an “Option To Lease Option” contract
3) Find a qualified tenant-buyer who has a good down payment and has a good chance to get a mortgage in 6-12 months
4) Sign the Lease Option paperwork with the Tenant-Buyer
5) Assign the Lease Option docs back to the seller.
6) Keep the Option Consideration / Deposit and give the Seller the first month’s rent
7) Put the Tenant-Buyer in a credit repair program with your mortgage broker.
8) Deposit your money & move on to the deal!
Real simple… really! That’s why I love this business so much. Almost anyone can easily do 1-2 of these deals a month. Imagine what you could do with an extra $3,000 – $10,000 in “Hip Pocket National Bank” every month!
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
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and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
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Outstading Courses: Joe McCall
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 18
- Assessments Yes