School of Bots – The Instagram DM Automation Playbook
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Description:
After 5 years of testing automated conversations on Messenger, Facebook is about to confirm what we’ve been saying everyday since then about this industry…
But let’s back up first:
When Facebook announced the ability to create chatbots on Messenger, we believed this would become a staple marketing channel.
Yet over the last 5 years, many marketers and businesses continued to speculate on it.
“It’s just a trend” or “My customers aren’t on Facebook” were just a few of the excuses we’ve heard.
But while they were complaining, we were producing millions of dollars in new revenue for industry-leading clients…
And all of the stats associated with chat marketing continued to point to a fundamental shift in consumer behavior:
The number of people using mobile messaging apps surpassed the number using social media apps in 2014 (Business Insider)
Consumers ages 18-34 said they prefer messaging channels over any other communication methods (HeyWire Business)
94% of customers said they are more likely to buy again from a brand if it delivered a great customer experience over a messaging channel (State of CX 2020)
The list goes on.
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
More Course: INTERNET MARKETING
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Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Students 0
- Assessments Yes